How Do I Get Ads for My Website?
So, you want to start advertising on your website… this site is a practical guide for website owners who want to generate the highest income from online advertising on their websites or blogs. Once you’ve established a website with high-quality content and some visitors, you can start to think about selling advertising. You sell ads (by signing up for an advertising program or selling your ad space/inventory directly) and make money from the ads you show.
You should first consider how the addition of advertising might impact your audience — the people who come your site every day. Making money with ads on your website requires traffic, and if you’re traffic disappears because you’ve added online advertising, then you may want to consider a new business model – maybe subscription or donations. However, millions of websites today successfully include online website advertising without excessive traffic loss on their pages.
Where to Get Ads for my Website?
The most likely source of the ads for a small web publisher (website owners are often called web publishers) are from ad networks (Google Adsense, Kontera, Yahoo Publisher Network, Microsoft PubCenter, Bidvertiser, and AdBrite are some of the most popular), affiliate programs (Amazon, Commission Junction and LinkShare are popular examples), or selling ads yourself and using a free ad server like OpenX.
Adding AdSense for Content Ads to Your Website
AdSense from Google is the most popular way to add advertising to websites — it is also very easy to use. One of the best places to go to get more information ins the InsideAdSense YouTube Channel that has many helpful videos explaining how the program works, how to sign-up, and how to physically add the code to your site. Google recently updated the interface of their AdSense service – this is a video showing what the new inteface looks like and how the new interface works.
Adding Bidvertiser Ads to Your Website
Here’s the page that explains how to add bidvertiser ads to your site. It works a lot like Google AdSense.
What Kind of Ads Can I show?
The two main categories are “click ads” (CPC – Cost Per Click or PPC – Pay Per Click), ads that pay you when someone clicks on them, and “impression ads” (CPM – Cost Per Thousand (Mille = Thousand in Latin)), or ads that pay you when someone sees them.
How Much do the Website Ads Cost?
The ads and ad programs are almost always free. Be very skeptical if someone wants to charge you money to show their ads.
How do I Put the Website Ads on my Pages?
Adding ads to your website is one of the easiest and simplest ways to make money. If you go with an ad network, like the ones mentioned above, the ad provider will give you a small piece of code that you add to each web page you want to show ads on. If you want to show ads on every page (you need to pay attention to each ad providers “terms of service” sometimes they don’t want you to show ads on “non-content” pages) you can often add the code to a header, a footer, or as part of a template to reduce your workload.
How Much Money Can I Make?
It depends on the type of ads you choose, the type of content you have and the amount of traffic coming to your site. Many beginners start with contextual ads from a program like Google AdSense. The ads are called contextual ads because Google analyzes the content on each page (from text, headlines, etc) and then decides which ads to show your website visitors.
Let’s say you have 100 people a day coming to your site and each one looks at an average of 3 pages – that’s a total of 300 page views a day. That’s 300 pages where ads will be displayed. For contextual ads, you only make money when someone clicks on the ad. So, let’s say out of the 300 pages that get shown, 6 of those pages result in ads that get clicked. If each ad results in 15 cents per click, you will make 6 x 15 cents or 90 cents per day.
If you choose to put impression-based ads on your pages, the money you make depends on the price you get per impression. Let’s say you’re given a $5 CPM (Cost Per Impression) ad to show, you would make half a penny for every page someone looks at. So, in this case, you would make $1.50 – that’s ($5/1000) x 300 pages = $1.50.
Buying Ads to Drive Traffic to Your Website
The flip side of earning money with ads on your website is buying advertising yourself, on other people’s sites or on seach engines, to drive new people to your site. This is the “buy side” of online advertising. You buy ads to drive more traffic to your site. You can do this with Google AdWords or Microsoft AdCenter.
Targeted Advertising for Your Website
Some advertising networks include targeting technology that allows them to more accurately serve ads on your website that fit the interests of your web visitors. People that come to your site have cookies on their browser that allow advertising providers to better decide which ad to show on your website.
This site will be updated and expanded soon.
The Web’s New Gold Mine: Your Secrets
A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers.- The Wall Stree Journal – July 30, 2010, Julia Angwin writes about how advertisers are profiling web visitors to more effectively target advertising.
Policing the Online Ad Market — The proposed financial reform bill — expanding the FTC’s powers — puts the industry on edge- AdAge – March 22, 2010, FTC consumer privacy acts may soon limit the types of advertising you can use on your website.
Familiar names cash in on ad networks - iMedia Connection – January 15, 2010, the lastest on the industry’s largest ad networks.
Internet Marketing 101: What is interactive advertising? - San Francisco Examiner – July 22, 2009, Robert Dick has a nice overview of possible ways to get ads for your website.
10 Tips for Boosting PPC Conversions- ECommerce Times – July 14, 2009, Brandon Leibowitz discusses how to maximize revenue from text ad programs like Google AdSense and others.
Advertising Spend Bucks Gloomy Trend – The Age – November 27, 2008, Ari Sharp discusses the fact that billing rates for some of Austrailia’s largest media buyers are up in the face of the global market depression.
Internet Advertising Competition Looking for Advertising Professionals to Judge 2009 Awards - Web Marketing Associaton – November 26, 2008, The Web Marketing Association is holding its 7th annual Internet Advertising Competition (IAC) Awards abd is currently accepting entries.
Google Rises as Barclays Says Search Ads Picking Up – Bloomberg – November 25, 2008, Google stock goes up after Barclays Capital says it will increase online advertising spending.